Logo

The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets.

The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation.

Scroll Indicator

Siren

Siren Logo

Wordmark

Starbucks Wordmark

Timeline

  • 1971 Logo

    1971

  • 1987 Logo

    1987

  • Logo 1992

    1992

  • Logo - Current

    Current

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

© 2019 Starbucks Coffee Company. All rights reserved.