Color

Our green is iconic. Visible for blocks. It’s our most identifiable asset, from the color of our aprons to our logo.

We’re leaning into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to our heritage and propels us into a global future. We always ensure a presence of brand greens, either within the composition or through the presence of a logo.

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Brand Colors

Starbucks Green

Accent Green

Light Green

House Green

Black

Warm Neutral

Cool Neutral

White

Expressive Colors

Expressive color is informed by and evolves with seasonal trends. As always, brand greens should have a presence either within the composition or with the Siren logo.

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

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