Illustration—layered and storied with evidence from the artist’s hand—has brought our coffees to life for decades.

Our approach to illustration is rooted in our brand and legacy, and it’s evolving with trend. Content should relate back to coffee or our heritage in some way, while texture, photo collage, composition and graphic details can be used to give a custom feel. And while our house greens don’t need to be featured in every illustration, its presence in the environment should be considered.

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Range of Expressiveness

Illustration can explore a range of expressiveness, from colorful and vibrant (art, merchandise and packaging) to playful-yet-restrained (email, menus, in-store signage, advertising and social).

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Illustration in Use

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This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

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