Typography

We’re using three fonts with endless possibilities: Sodo Sans, Lander and Trade Gothic.

While we’re moving away from hand-lettering, we’ll incorporate custom modifications to these typefaces where an artful touch is needed.

Scroll Indicator

SoDo Sans

Sodo Sans is our most versatile typeface, frequently used for body copy.

SoDo Sans Animation 2
Bold espressocascades throughlight, fluffylayers of foam,topped with adrizzle of caramel.
A flaky,buttery,cinnamonypastry thatpairsperfectlywith yourcoffee or tea.

Lander

Lander is our serif typeface, and may be used as an accent for more expressive moments.

Lander Animation 2
yourfavoritesare back
Smooth,Mellow &PerfectlyBalanced

Trade Gothic LT Condensed Std

Trade is our more impactful typeface, and its condensed appearance can lend itself well to functional headlines and wayfinding.

Trade Gothic Animation 2
COOL OFF WITH OURTHIRST QUENCHINGICED-PEACHGREEN TEAWITH LEMONADE
PIKEPLACE

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

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