The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets.
The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation.
Siren
Wordmark
Timeline
1971
1987
1992
Current
This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.