Typography

We’re using three fonts with endless possibilities: Sodo Sans, Lander and Pike.

While we’re moving away from hand-lettering, we’ll incorporate custom modifications to these typefaces where an artful touch is needed.

SoDo Sans

Sodo Sans is our most versatile typeface, frequently used for body copy.

Lander is our serif typeface, and may be used as an accent for more expressive moments.

Pike is our more impactful typeface, and its condensed appearance can lend itself well to functional headlines and wayfinding.

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.